Matt’s passion for German Shepherds started at a young age with his first dog, Sally. Although he had to rehome her due to a move, the experience sparked a lifelong commitment to the breed. Years later, when Matt moved into a city apartment, he became determined to integrate a German Shepherd into his urban lifestyle. Extensive research led him to breeders who supported this vision, drawing inspiration from European practices where German Shepherds commonly thrive in apartments.

Welcoming Paco, a working-line German Shepherd, into his life came with unique challenges. With a high prey drive and an intense need for mental and physical stimulation, Paco pushed Matt to seek deeper knowledge in training, engagement, and dog sports. He joined a local obedience club, refining his skills in tracking and advanced obedience. To further develop his expertise, Matt trained one-on-one with leading international trainers, strengthening his understanding of working dog behaviour.

Beyond training, Matt’s journey took on a new dimension when he encountered German Shepherds needing physical rehabilitation and strength training. Owning and working with dogs requiring targeted physical conditioning—including those with mild hip dysplasia or mobility limitations—Matt applied his Exercise Science background to create specialised strength and conditioning programs. His approach includes structured exercise routines to build muscle, improve joint stability, and enhance movement patterns, ensuring that these dogs remain active and strong throughout their lives.

His dedication to high-quality training also led him to Von Ultimate Dog Shop, where he developed a lasting friendship with Evan through their shared passion for German Shepherds and durable training equipment.

As a Certified Dog Trainer (Cert III in Dog Behaviour & Training), Exercise Scientist, and IGP Competitor, Matt brings a unique blend of academic knowledge and lived experience to dog training. His mission is to empower German Shepherd owners with the tools and knowledge to develop well-trained, physically strong, and mentally fulfilled dogs—whether for obedience, sport, or companionship.